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Hōʻikeʻike o IBC2019


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Na Jon Finegold, CMO, Kau inoa

ʻO ka pālilo pūnaewele a me ka ʻona no ka launa pū ʻana o ka loli a me ka hana hou, a hauʻoli ka Signiant i loko ona. ʻAʻohe ʻike i kēia ikaika ma mua o kēia hui IBC o kēia makahiki, kahi ua manawa mākou e kamaʻilio me nā kikowaena lehulehu, nā mea kūʻai aku, a me nā manaʻo manaʻo e hoʻomaopopo pono lākou i nā wahi ʻo M&E ma kahi a lākou e hele ai, a me lākou hoʻi. pono.

I kēia manawa me IBC2019 i ka aniani hope, ke noʻonoʻo nei mākou i nā mea āpau a mākou i aʻo ai, a ʻo Jon Finegold, ʻo CMi Signiant, ua lawe i ka manawa e kaʻana mai i kona ʻike mai ka hālāwai kūkā, a pehea e pili ai i ka Signiant ma kā mākou uku iā 2020 . ^ E Ha yM.

E hele ana i IBC i kēia makahiki, he aha kāu e nānā nei e hoʻokō? Pehea e pili ana iā Signiant āu e makemake ai e hōʻike?

E like me ka media a me nā ʻoliʻoli ko mākou mākeke koʻikoʻi a lilo hoʻi i ka ʻoihana uila honua, ʻo IBC kahi hanana koʻikoʻi no mākou i kēlā me kēia makahiki. ʻO kā mākou pahuhopu nui loa e komo pū me ka mākeke, e aʻo i nā mea e puni ana i ka ʻoihana a kaʻana like i nā ʻike e pili ana i nā ʻano a mākou e ʻike ai ... a no ka hōʻike ʻana i nā mana hou i kā mākou kahua. Hāʻawi pinepine kā mākou kīhaka ākea i ka ʻike mua i ka neʻe ʻana a he mea kupaianaha ia e hoʻohālikelike i kēlā mau ʻike me nā mea kūʻai aku e pili ana i nā ʻōpala e hoʻāʻo nei e hoʻoponopono i nā pilikia ʻoihana maoli. Kahi ala i ʻike mākou he mea pana nui o ka hui ʻana o ka ʻoihana hui me nā mea ʻē aʻe o kā mākou mau hui nui e hana ana me nā poʻe he nui o nā mea hoʻopihapiha i hāʻawi ʻia i nā lawelawe kūikawā a ʻike mākou i ka ulu kūwili ʻana i ka lawelawe ʻana a me ka hoʻoili ʻana aʻe i ka ʻoi aku ka nui o ka ʻike. i nā kaila kelepona hou.

I kēia makahiki ma IBC ua hoʻokomo mākou i kekahi mau mea hou i ka huahana Jet e kōkua me ia. He huahana ʻo SaaS hou kahi maʻalahi e hoʻolalelale ai i nā faila-system-transfer e hele nei i nā wahi o ka honua. ʻO nā mea hou i hoʻokomo ʻia ma IBC e hoʻomaʻamaʻa maʻalahi a hoʻopaʻa ʻia i ka hoʻonohonoho hoʻonohonoho ʻana i waena o nā ʻoihana. E lilo ana i mea e lilo ai i ka ʻoihana a me ka ulu ʻana o ka mana o nā mea hoʻonaninani. Ua hoʻohana nui ʻia kā mākou Media Shuttle huahana no ka launa ʻana ma waena o nā kānaka akā ua nui na buzz i ka hale ʻōlelo Signiant i kēia makahiki e like me kā mākou hōʻike ʻana i ka maʻalahi o ke kaʻina o Jet e hoʻokaʻawale i nā mea hana ʻoihana cross.

He aha e pili ana i ka IBC i ʻike leʻaleʻa?

ʻO ka makahiki i hala (2018) i nui ka kamaʻilio e pili ana i ke ao me nā kue wiwo ʻole a he nui nā buzz. I kēia makahiki (2019) ua like ka nui o ke kamaʻilio e pili ana i ka hana maoli ʻana i ke ao. ʻAʻole nalowale ka hauʻoli, a no ke kumu maikaʻi, akā ʻo ka ʻoiaʻiʻo o nā luʻi o ka noho ʻana i kahi ao honua i haku ʻia e kau nei. I kēia makahiki ua kamaʻilio nui nā kamaʻilio ʻana a me nā hana 'āpau. Ua neʻe aku nā ʻoihana mai kahi kamaʻilio i ka hana a ke hana nei ma o nā hoʻokolohua hoʻokō, e hana pū ana me nā mea kūʻai manuahi a nui e hoʻāʻo nei e maopopo i ka ʻekekele a hoʻokele i ka dinamika hou e like me nā uku egress. He mea maikaʻi kēlā mau kamaʻilio a me kāna nūhou maikaʻi a pau no Signiant i ka hoʻolālā ʻana o kā mākou wahi e kōkua i ke kālai ʻana o ka paʻakikī o ke ao honua.

He aha nā mea like i ʻike nui ʻia e nā poʻe ʻē aʻe?

ʻO ka haina o nā lawelawe OTT / streaming ma ka honua holoʻokoʻa he hoihoi me ka manawa kūpono e lawe i nā ʻike i nā mea hoʻohana hou aʻe akā aia nā wīwī hou e hele mai me kēlā ālana hou. ʻO kēia ke kumu he nui hou aku, ʻoi aku ka nui o ka noho ʻana, ka hoʻololi o nā hoʻoponopono lula a me nā mea paʻakikī loa ma waena o ke kaulahao. Ma muli o ke kumu leʻaleʻa no ke kumu maikaʻi akā ua nui nā kūkākūkā e pili ana i ka hāʻawi ʻana i ka hoʻohiki i ka ʻikepili o nā mea hou aʻe i nā palena ʻē aʻe.

E pili ana i kāu ʻike ma IBC, ma hea ʻoe e ʻike ai i ke kau inoa ʻana ʻo Signiant i loko o ka ʻoihana? Pehea e hoʻokō ai i kēlā mea e neʻe ai i ka Signiant i hele i mua?

Kū mākou i ka IBC e like me ka ʻoiaʻiʻo e pili ana i ke kūlana o Signiant i ka mākeke. ʻO 2018 kahi makahiki ulu nui no ka Signiant me 40 +% ulu i kā mākou ʻoihana SaaS e kōkua iā mākou e lilo i kekahi o nāʻoihana wikiwiki e ulu ana i ka hoʻomohala pūnaewele. ʻIke ʻo 2019 i kahi makahiki hou a hoʻokumu i ka hauʻoli i kā mākou papahana SaaS ma IBC, kūpono mākou i 2020 a ma waho. Ke nānā nei ka nui o nā ʻoihana olakino e hoʻohana i nā lea SaaS a hoʻomau i ka noho ʻana i kahi ao i kahi ao pōkole, pono ka ʻike a me ka pūnaehana ʻo Signiant e noho i ka hoʻokūkū.

Wahi a nā mea āu i aʻo ai ma IBC, inā ʻoe e helu i nā pono o nā pilikia a me nā pilikia e kū nei i nā ʻoihana M&E ma 2020 i nā ʻōlelo maʻa, he aha kāu e ʻōlelo ai?

ʻO ka maʻalahi, ʻoi ka paʻakikī o nā ʻoihana media. Hoʻopau i nā ʻike hou aʻe i nā ʻōnaehana hou aʻe ma nā wahi ʻē aʻe o nā wahi ʻē aʻe ka mea e koi ai nā mea kūʻai. Ka mea ʻoi aku ka ʻoi aku o ka ʻoihana hou aʻe, ʻoi aku ka neʻe ʻana o ka faila a me nā hanana hou aʻe palekana.


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