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2020 NAB Hōʻike Pavilions Nā Hōʻikeʻike: The Pavilion Advertising Advanced


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ʻO ka hui hoʻolaha hoʻolaha holomua ma ka 2019 NAB Show (kumu: StoryTechTM)

NAB Show ʻO 2020 Pavilions Previews he ʻano ʻatikala i hoʻolālā ʻia e hāʻawi i nā mea hoʻolaha nūhou e ʻike pono ai i ka mea e manaʻo ai ma ka papa hōʻike Las Vegas a me nā mea e hōʻike ʻia ai i nā ʻano hoihoi, nā hale ʻoniʻoni, a me nā hale hana i hōʻike ʻia ma laila.

Mai ka ʻO ka ʻaoʻao pavilion Kūʻai Kūʻai Kūʻai Nui ma ka 2020 NAB ShowPūnaewele:

"Ke kikowaena o nā ʻikepili, ka kūʻai ʻana a me ka ʻenehana. Ka hōʻuluʻulu ʻana o nā ʻoihana ʻenehana o kēia lā a i ka poʻe noiʻi ʻenehana e hōʻike ana i nā hana hou a me nā hoʻolālā no ka hōʻea ʻana o kāu poʻe heluhelu i kahi kūpono i nā manawa kūpono i nā manawa hou.

"Mai automation, AI, a me ka optimization, i programmatic, hoʻomohala ai i nā dives hohonu, podcast ad strategies, monetization tactics a me nā mea hou aʻe. E hele wāwae ʻoe mai kēia mau kaukaukau me nā ʻike hiki ke hoʻomohala i kāu mau hoʻolaha hoʻolaha i ka pae aʻe. Hoʻomaka ma ka launa pū me StoryTechTM. "

I mea e ʻike hou ai e pili ana i ka pavilion Advanced Advertising, ua kau aku au iā Lori H. Schwartz, ka ʻae ʻoluʻolu e nīnau ʻia. "ʻO wau ke poʻokela o StoryTechTM, i kahi kūkākūkā aʻu i kūkulu ai i ʻehiku makahiki i hala aku nei me kekahi mau hoa hana i neʻe i nā hana hou aʻe, "i wehewehe ʻo Schwartz. "ʻO mākou kahi hui kālepa loiloi paʻa e hoʻohui pū ana i nā moʻolelo a me nā ʻoihana ʻenehana e hānai i ka kūleʻa o ka ʻoihana. Hana ʻia kēia ma o nā huahana curation like like me ka hoʻopili ʻana i nā plenaries hui e like me ka Advanced Advertising Theatre, e hāʻawi ana i nā papa hana hōʻike papa e like me CES-mākou ko lākou mākaʻikaʻi nui a ʻo NAB i ka wā o mua, a ʻo IBC ka inoa inoa he nui. Ke hoʻolako nei mākou i nā hanana lehulehu a me nā lā hou no nā lā nui a me nā hui media.

“ʻO kekahi o nā mea nui e koi nui ana i ka ʻikepili i hoʻolaha ʻia. ʻIke nā ʻenehana, nā ʻoihana loea a me nā ʻoihana media i nā ʻōlelo ʻokoʻa like ʻole a maopopo ʻole i nā manawa no ka ulu ʻana i kā lākou ʻoihana inā hana pū lākou a hoʻomaopopo i kēlā me kēia loiloi waiwai. ʻO kekahi o kā mākou 'kōkua' waiwai i ka ʻoihana e lawe mai i ka ʻike i ka ʻoihana ma ka unuhi ʻana i nā manawa i lawe ʻia e nā mea pāʻani like ʻole. He unuhi ʻōlelo unahi! ʻO kēia kahi i puka mai ai ka 'moʻolelo' ma kā mākou inoa. ʻO ke ʻano he mea e pili ana i ka ʻenehana a me ka manawa kūpono ke kumu no ka hoʻokumu ʻana i ka hoʻomaopopo a hāʻawi i ka poʻe e hoʻopuni maoli i ko lākou mau poʻo a puni ka mea. ʻO ka nui aʻe o kā mākou hāʻawi ʻana i kēia 'māhele', ʻoi aʻe ka loaʻa o nā ʻoihana e ulu.

“Ua hana pū mākou me ka NAB Show he mau hoahana ma nā makahiki ehiku i hala. Ua kōkua mākou e hāʻawi i ke alakaʻi manaʻo a me ka hoʻolālā e pili ana i nā mea e kū mai ana a kōkua i ka lawe ʻana i nā mea hoihoi pono e lohe ai nā kānaka. ʻO kēlā me ka ʻāpana o ka curator-i luna i nā mea maikaʻi. A hiki wale ia ke hana ke hana i kēlā inā he umbrella nui e like me NAB Show a he hoa maikaʻi hoʻi e hoʻolohe ana a lawe mai i ka papa i ko lākou ʻike a me kā lākou ʻike; Eia ka hana ʻana o ka ʻaka. Maikaʻi kā mākou nānā ʻana i ka intersection ma waena o ke kūʻaiʻana, ʻenehana a me nā mana me kahi ʻōnaehana hou. O ka NAB Show ua hoʻomaopopo i ka pono o kēlā ʻōpū a me ka pono e lawe i kēlā kaiāulu i ka hōʻike.

"ʻO ka mea hālāwai kūkā ʻo ia kekahi o ka mea makemake e hoʻomaopopo i ka ʻoihana o ka manaʻo. I kēia manawa, hana ka ʻikepili nui he hapa wale nō o ke kaua-pehea ʻoe e alakaʻi ai i nā poʻe e ʻike, pehea ʻoe e hāʻawi kālā ai i nā ʻikepili a hoʻokele i ka komo ʻana o ka poʻe ʻike, no ka mea, ʻoi aku ka mākaʻikaʻi makama i ka hoʻokele waiwai. He kākoʻo a ʻoluʻolu paha ia? Ua lōʻihi a pōkole paha? Pehea e pili ana i nā papa hana hou? Nā ʻano ʻāpana hou? Nui kahi mea a mākou e kamaʻilio ai e pili ana i ka lānai i ka nānā 'ana i ka monetization o ia ʻike; he aha nā hiʻohiʻona hoʻoili, he aha nā hiʻohiʻona ʻoihana a pehea e ʻike ai ia ʻike i ka hālāwai maikaʻi.

"Ma ka 'ōlelo maʻamau ka hapanui o nā manaʻo no nā mea hōʻike i ka wā ma mua ma luna o ka mea a mākou e kapa ai ʻo AdTech-pōkole no ka ʻenehana hoʻolaha - ʻo ia hoʻi ke ʻano o nā umbrella no nā mea kōkua e hana ana i nā mea hana a me nā mea hoʻohālike, e hoʻopiʻi a loiloi i kā lākou kamepiula nā hoʻolaha hoʻolaha a ma kēia hihia, nā ho'āʻo hoʻolaha hoʻolaha e pili ana i nā manaʻo. A hiki paha ke loaʻa i kahi kikoʻī no ka hoʻolaha kiʻi a kekahi poʻe ʻē aʻe - a i ʻole ke kiko e pili ana i ka mea hoʻolaha e hoʻolaha ai i ka hoʻohālike.

"No StoryTech, NAB Show'Oihana e makemake ai mākou, e makemake mākou e nānā i nā hoʻolālā ma hope o ke nānā' ana i ka 'ano o ka' ike a me nā 'ano o ke kuleana, pehea nā' ike loea hou, nā mea hana hou a me nā mana moʻolelo hou e hoʻopilikia i nā mea. Makemake mākou i nā kānaka e hele wāwae mai kēia mau papa me nā ala aʻe e hiki mai ana, kahi pilina nui, a me kahi hoʻomaopopo hohonu i kahi e hele ai nā mea. "

The 2020 NAB Show e mālama ʻia ana iā ʻApelila 18 - 22, me nā hōʻikeʻike wehe ʻia ʻApelila 19 - 22, ma ka Las Vegas Convention Center.


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Doug Krentzlin