Home » Hoʻolaha » 2020 NAB Hōʻike Pavilions Nā Hōʻikeʻike: The Pavilion Advertising Advanced

2020 NAB Hōʻike Pavilions Nā Hōʻikeʻike: The Pavilion Advertising Advanced


AlertMe

ʻO ka hui hoʻolaha hoʻolaha holomua ma ka 2019 NAB Show (kumu: StoryTechTM)

NAB Show ʻO 2020 Pavilions Previews he ʻano ʻatikala i hoʻolālā ʻia e hāʻawi i nā mea hoʻolaha nūhou e ʻike pono ai i ka mea e manaʻo ai ma ka papa hōʻike Las Vegas a me nā mea e hōʻike ʻia ai i nā ʻano hoihoi, nā hale ʻoniʻoni, a me nā hale hana i hōʻike ʻia ma laila.

Mai ka ʻO ka ʻaoʻao pavilion Kūʻai Kūʻai Kūʻai Nui ma ka 2020 NAB ShowPūnaewele:

"Ke kuʻina o ka ʻike, kālepa, a me ka ʻenehana. ʻO kahi hōʻuluʻulu o nā ʻoihana alakaʻi o kēia lā a me nā paionia ʻenehana e hōʻike nei i nā hana hou a me nā hana e hōʻea i kāu poʻe i ka wahi kūpono ma ka manawa kūpono ma nā paepae hou loa.

"Mai ka automation, AI, a me ka optimization, i ka papahana, hana hana hohonu luʻu, podcast hoʻolaha pāʻoihana, monetization tactics a me nā mea hou aʻe. E hele wāwae ʻoe mai kēia mau kau me nā ʻike hiki ke hana i mua i kāu mau hana hoʻolaha i kahi pae aʻe. Hana ʻia me ka launa pū me StoryTechTM. "

E aʻo hou aʻe e pili ana i ka hale hoʻolaha hoʻolaha holomua, ua kiʻi aku wau iā Lori H. Schwartz, nāna i ʻae lokomaikaʻi e ninaninau ʻia. “ʻO wau ke poʻokumu o StoryTechTM, kahi kūkākūkā aʻu i hana ai ma kahi o ʻehiku mau makahiki i hala aku nei me kekahi mau hoa hana i neʻe i nā hanana ʻē aʻe, "Wehe ʻo Schwartz. "ʻO mākou kahi ʻoihana kūʻai hoʻokolohua e hoʻākoakoa i nā mea haʻi moʻolelo a me nā ʻoihana ʻenehana e hānai i ka kūleʻa o ka ʻoihana. Hana ʻia kēia ma o nā huahana curation like ʻole e like me ka hoʻopili ʻana i nā plenaries o nā hālāwai kūkā e like me ka Advanced Advertising Theatre, e hāʻawi ana i nā huakaʻi papahele e like me CES – ʻo mākou kā lākou huakaʻi nui e hāʻawi ʻia – NAB i ka wā i hala, a ʻo IBC e inoa i kekahi. Hoʻokipa pū mākou a me nā hanana kūpono a me nā lā hou e pili pono ana i nā mana nui a me nā ʻoihana pāpaho.

"ʻO kekahi o nā pilikia nui loa i ke kaiaolaola hoʻolele ka kamaʻilio. ʻO nā mana, nā ʻoihana ʻenehana, a me nā ʻoihana pāpaho e ʻōlelo i nā ʻōlelo ʻokoʻa a ʻaʻole maopopo pinepine i nā manawa kūpono no ka ulu ʻana i kā lākou ʻoihana ke hana pū lākou a hoʻomaopopo i ka manaʻo waiwai o kekahi. ʻO kekahi o kā mākou 'hāʻawi' kī nui i ka ʻoihana ke lawe nei i ka pōʻaiapili i ka ʻoihana ma o ka unuhi ʻana i nā manawa kūpono e lawe ai nā mea pāʻani like ʻole i kekahi i kekahi. He unuhi unuhi mākou! ʻO kēia kahi kahi o ka 'moʻolelo' i ko mākou inoa i hele mai ai. ʻO ka haʻi moʻolelo e pili ana i ka ʻenehana a me ka manawa kūpono he kī nui i ka hoʻokumu ʻana i ka ʻike a me ka ʻae ʻana i ka poʻe e wahī maoli i ko lākou poʻo a puni kahi mea e pili ana. ʻO ka nui o kā mākou hoʻolako ʻana i kēia 'pōʻaiapili', ʻo ka nui o ka ʻike ʻana i nā ʻoihana e ulu.

“Ke hana pū nei mākou me ka NAB Show ma ke ʻano he hoa no nā makahiki ʻehiku i hala. Ua kōkua mākou i ke alakaʻi ʻana i ka noʻonoʻo a me ka hoʻolālā e pili ana i nā mea e hana nei ma waho a ua kōkua mākou e lawe i ka hōʻike i nā mea pāʻani hoihoi e lohe ai ka poʻe. ʻO ia kahi kuleana o ka curator – e ʻili i nā mea maikaʻi. A hiki iā ʻoe ke hana wale i kēlā manawa ke loaʻa iā ʻoe kahi umbrella nui e like me ka NAB Show a he hoa maikaʻi hoʻi e hoʻolohe ana a lawe mai i ka papa i ko lākou ʻike a me kā lākou ʻike; Eia ka hana ʻana o ka ʻaka. Maikaʻi kā mākou nānā ʻana i ka intersection ma waena o ke kūʻaiʻana, ʻenehana a me nā mana me kahi ʻōnaehana hou. O ka NAB Show ua hoʻomaopopo i ka pono o kēlā ʻōpū a me ka pono e lawe i kēlā kaiāulu i ka hōʻike.

"ʻO ka mea hoʻolohe pahuhopu ka mea makemake e maopopo i ka ʻoihana o ka ʻike. I kēia manawa, ʻo ka hana ʻana i ka ʻike maikaʻi he hapalua ia o ke kaua – pehea ʻoe e hoʻokele ai i ka poʻe pepeiao, pehea ʻoe e hoʻolilo kālā ai i ka ʻike a hoʻoulu i ka hoʻolohe ʻana o nā mea hoʻolohe, no ka mea ʻo nā maka maka e hoʻokuke i ka hoʻokele waiwai o ka ʻike. He kākoʻo a kau inoa paha ia? He lōʻihi lōʻihi a pōkole paha? Pehea e pili ana i nā paepae hou? Nā ʻano pale hou? ʻO ka nui o nā mea a mākou e kamaʻilio ai e pili ana i ka pavilion e kia ana i ka monetization o ia ʻike. he aha nā hiʻohiʻona hoʻohālikelike, he aha nā hiʻohiʻona ʻoihana a pehea e ʻike ai kēlā ʻike i nā mea hoʻolohe pono.

"ʻO ka ʻōlelo maʻamau ka nui o ke kia no nā mea hōʻike i ka wā ma mua i ka mea a mākou e kapa aku ai ʻo AdTech – pōkole no ka ʻenehana hoʻolaha - ʻo ia nō ka huaʻōlelo umbrella no nā pono hana e kōkua i nā mea hana a me nā māka e hoʻokūkū, hāʻawi, a kālailai i kā lākou mīkini uila. nā hana hoʻolaha a ma kēia hihia, nā hana hoʻolaha e pili ana i ka ʻike. A ʻo ia paha ka mea i kahakiʻi ʻia no nā hoʻolaha ʻē aʻe – a me ke ʻano o nā mea a ka hoʻolaha e hoʻokau nei i ka poʻe e hoʻolohe i ke kope inoa inoa.

"No StoryTech, e like me NAB Showka hoa mālama, makemake mākou e nānā i ke kumumanaʻo ma hope o kēia ke nānā nei i ka ʻoihana o ka ʻike a me ka manaʻo ʻoihana, pehea nā ʻenehana hou, nā ʻano mea kūʻai aku hou a me nā ʻano moʻolelo haʻi moʻolelo i ka ʻikepili. Makemake mākou i ka poʻe e hele wāwae mai kēia mau kau aku me nā ʻanuʻu hou e ʻike ʻia, nā pilina maikaʻi loa, a me ka ʻike hohonu i kahi e hele nei nā mea. "

ʻO ka 2020 NAB Show e mālama ʻia ma ʻApelila 18 - 22, me nā hōʻike e wehe ʻia ma ʻApelila 19 - 22, ma ka Las Vegas Convention Center. 


AlertMe
Doug Krentzlin
Mai KĀKAHI i kēia loulou a i'ole'oe e pāpā'ia mai ka pūnaewele!