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ʻO ka pānaʻi ʻike kūloko o ka ʻoihana no ka chain supply media modern: kahi wehewehe


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Rick Clarkson
Luna Hoʻokele Nui, Signiant

I ka ʻoihana pāʻoihana o kēia mau lā, neʻe wikiwiki a paʻa pono ka nui o nā ʻike ma waena o nā hoa. ʻO ka automated, inter-company exchange content, ma waena o nā ʻoihana o nā nui āpau a me nā geograpies, koʻikoʻi i ka hana a ʻoi aku i ka hāʻawi ʻana o nā kiʻi ʻoniʻoni a me nā ʻano like ʻole, nā hōʻike kīwī, nā pāʻani wikiō, nā waiwai OTT / VOD, a me nā mea e pili pū ana a metadata ma nā helu he nui i ka chain supply a ma o ka nui o nā papaha.

ʻO kahi ʻoiaʻiʻo maoli i kēia lā, ʻaʻohe hui kahi mokupuni. Hana pū nā līkī haʻuki me nā mea hoʻolaha a me nā laikini pono kīwila a puni ka honua; hoʻolaha aku nā keʻena i nā ʻike i nā kinima, nā kīwī a me nā ʻoihana kaula uwea, nā paepae VOD, a me nā pae OTT; hana pū kekahi pūʻali koa o nā mea hoʻomohala pāʻani a me nā mea hoʻāʻo a puni ka honua e hana i nā hanana pāʻani blockbuster. ʻAʻole hiki kēia me ka ʻole o ka paʻa o ka paʻa o ka ʻike i hiki ke hana ma waena a ma waena o nā ʻoihana.

ʻO ka neʻe ʻana a me ke kiʻi ʻana i ka ʻike ma waena o nā kime i loko o kahi hui hiki ke lilo i mea paʻakikī nona iho. Hiki ke hana pēlā i nā ʻoihana like ʻole e hoʻonui wale i ka paʻakikī. Hāʻawi ʻia i ke kūlana o ka ʻoihana ma 2020, ʻo ka hana waena o ka ʻoihana ka mea maʻamau a pono i nā ʻoihana ke hiki ke hoʻololi a maʻalahi ʻole i ka ʻike me ka maluhia - he mea pono ia.

Hoʻololi ʻike ʻike waena o nā hui: nā launa like ʻana o ka honua, nā ʻike kūloko

ʻIke nā ʻoihana M&E ke ulu nei nā pono a me nā kalaiwa ʻoihana e koi i nā pilikino e hōʻoia i ka hana a me ka hāʻawi ʻana o kā lākou ʻike. ʻO ka hoʻonui ʻia o ka noi no ka ʻike kūloko ma nā ʻano pae hou hou e hōʻike hou i ka pono o nā pilina pili i waena o kahi kaulahao lako nui a paʻakikī. Inā paha he pono e hana i ka ʻike no ka hoʻokaʻawale ʻana ma ka pālākiō a i ʻole ka ʻahamele haʻuki e lawe ana i nā mea koʻikoʻi i kahi pūnaewele o nā hoa hoʻolaha, ʻike pinepine nā ʻoihana media iā lākou iho a pili pū kekahi, kā lākou kaiaolaola a me nā mea nui a me nā koi e neʻe i ka ʻike hou aku. aʻoi aku ka pono. Ke hoʻopili nei kēia pūnaewele i kēia manawa i ka pahū o nā ʻano ʻokoʻa a me nā paepae (hale kiʻiʻoniʻoni, nā pūnaewele e kahe ana, nā polokalamu media mobile) e hoʻokau wale i nā ʻoihana e hoʻomohala i ka hoʻololi ʻike kūloko o ka ʻoihana.

Hoʻomaikaʻi maikaʻi ʻana

I kēia lā hiki i nā ʻoihana M&E ke hāʻawi i kā lākou ʻike ma ka honua holoʻokoʻa ma o nā paepae like ʻole a me nā mea hoʻolako e hoʻolilo ana i ka ʻoihana waena i mea nui ma mua o ka wā ma mua. Inā he paepae VOD e hāʻawi nei i ka ʻike i nā mea kelepona, nā hale hoʻoili kiʻi ʻoniʻoni e hoʻouna ana i nā DCP i nā hale kiʻi ʻoniʻoni, a i ʻole nā ​​pūnaewele kīwī e neʻe nei i ka ʻike i loko o ka playout, pono ka hoʻolaha ʻana i kēia lā i kahi kaula lako i hoʻopili ʻia e kākoʻo ʻia e ka automated, inter-company transfer.

Hoʻolālā pāʻani hāhai

A i ʻole, e noʻonoʻo i kahi mea hoʻolālā pāʻani e hana nei me kahi studio ʻokoʻa ma kā lākou inoa blockbuster hou loa. ʻOiai nā kime i hoʻokahi hui e hoʻololi i ka kūkulu a lākou e kia nui ai, pono i kā lākou mau hoa ke hilinaʻi e loaʻa mau lākou i ka mana hou o ka pāʻani, i ʻole e loaʻa koke iā lākou nā hola hana a lākou e hana ai. kau i loko o kahi mana lōkahi. Koi ʻia kēia me nā kahawai hana ma hope o ka lā e hilinaʻi ana i nā kime ma nā ʻāpana manawa he nui. E hōʻoia ana i ka mana pololei o kahi pāʻani kahi e pono ai ke noho ka poʻe aʻe e hana i kā lākou hana he mea nui ia i ka streamlining ʻana i nā kaulahao lako paʻakikī, nā lā palena hālāwai (ʻo ia hoʻi ma kahi ʻoihana i kaulana no ka tweaking nui loa o ka minuke hope loa) , a me ka mālama ʻana, he aha nā ʻano like ʻole e like me ka chaos, kauoha a hopena.

Nā ʻikepili kuʻikuʻi e like me nā mana mōlina

ʻOiai ʻo ka automated, hana pinepine ka hoʻololi ʻana o waena o ka ʻoihana i ka manawa o ka hōʻuluʻulu ʻana a me ka hāʻawi ʻana, hiki ke lilo i mea paʻakikī i ka wā o ka hana hana ʻike. Ke hana nā keʻena hana hope a me nā hale VFX ma kahi blockbuster nui, e hana pinepine lākou me nā ʻano frame-by-frame e like me DPX a i ʻole EXR. I kēia mau hihia, pono e hoʻoneʻe ʻia i nā waihona me nā miliona o nā faile i kahi keena studio a i ʻole i kahi hale hana hope, a ma kahi ʻano hoʻi o ka lā. Pilikia nā mea hana maʻamau me kēia mau ʻikepili paʻakikī a no laila lilo ka polokalamu pono i automate i kēia mau ʻeʻina i mea nui.

Ke hoʻohui nei i nā ʻoihana pāʻoihana nui loa me kā lākou mau hoa SMB

ʻO kahi pahuhopu e hoʻopiʻi nei i ka ʻoihana ʻo ia ka ʻenehana holomua e hoʻohana ʻia e nā ʻoihana nui ʻaʻole hiki ke kiʻi ʻia i ka pūnaewele o nā mea hoʻolako liʻiliʻi e pono ai ka ʻoihana. ʻO ka holomua o ka ʻenehana ao, kikoʻī ʻo nā hāʻina SaaS, kōkua i ka wāwahi ʻana i kēlā mau pale, hāʻawi i nā ʻoihana liʻiliʻi i nā pono hana e komo maʻalahi i ka pae lako honua. Hoʻonui ʻia nā pahuhopu palekana ke hana pū me nā ʻoihana he nui, a ʻo ka hapa nui he liʻiliʻi. Loaʻa i kahi hoʻonohonoho maʻamau o nā pono hana e hoʻokō i nā kūlana palekana kiʻekiʻe e koi ʻia e kēia ʻoihana ʻaʻole ia he mea waiwai, akā he koi. ʻAʻole wale nā ​​mea pono e hoʻopaʻa i ka ʻike a lākou e kālepa ai, pono maʻalahi e hoʻohele, mālama, a me ka nui kūpono a me ke kumukūʻai e lawe ʻia e kekahi ʻoihana nui.

Pehea e kōkua ai ʻo Signiant i ka hoʻololi o ka ʻike ma waena o ka ʻoihana

Ua lilo ʻo Signiant i mea hoʻokele hilinaʻi hilinaʻi ʻia no ka hoʻololi ʻana i ka ʻike o ka ʻoihana ʻoihana i ka ʻoihana. Hoʻohana ʻia kā mākou Luna Hoʻokele + Agena huahana e nā ʻoihana luna kiʻekiʻe o ka honua no ka hoʻololi ʻana i ka ʻike automated ma waena a ma waena o nā ʻoihana. Hāʻawi kā mākou huahana Media Shuttle i ka poʻe e komo a kaʻana like i nā ʻike a puni ka honua a ke hoʻohui nei i kēia manawa ma mua o 25,000 ʻoihana o nā nui āpau.

I ka wā a mākou i hoʻokumu ai iā Signiant Jet ™ i ka makahiki i hala, ua hōʻuluʻulu mākou i ko mākou ʻike i ka neʻe ʻana o ka ʻōnaehana pūnaewele i ka neʻe ʻana me kā mākou alakaʻi i ka ʻōiwi ʻōiwi SaaS. ʻO ia ka mea i loaʻa i ka ʻenehana holomua holomua a Signiant i hiki i nā ʻoihana o nā nui āpau a hoʻoliʻiliʻi loa i ka hakakā no nā ʻoihana pāʻoihana nui loa o ka honua i ka hoʻonohonoho ʻana i ka hoʻololi ʻike ʻike automated me kā lākou mau hoa liʻiliʻi.

I ka hoʻomaka ʻana o kēia makahiki, hoʻonui ʻo Signiant i kāna mau pono ʻoihana hui, me ka hoʻohui ʻana i kahi ʻano māmā akā palekana i Jet no ka hoʻololi ʻike ʻike automated ma waena o nā ʻoihana. Me kēia, ʻelua mau ʻoihana i loaʻa iā Jet ka maʻalahi a paʻa pono i kahi hilinaʻi keʻa, mālama piha ʻia mai ke ao. Hoʻohui ʻia, me ka ʻoi aku o nā ʻoihana e ʻae nei iā Jet, hiki i nā ʻoihana ke ʻike i kā lākou mau hopena i loko o kā mākou papahana ao e hoʻomaʻamaʻa hou aku nei i kēia mau kūkaʻi waena.

I ka manawa e kau ai ka hilinaʻi keʻa ma waena o nā ʻoihana ʻelua, hiki iā lākou ke hoʻonohonoho i ka ʻae like ʻana i ka hana hoʻoili kahi e hiki ai i kēlā me kēia ʻaoʻao ke mālama pono i kā lākou waihona ponoʻī a me kā lākou mau pūnaewele ponoʻī. ʻAʻole koi ʻia ka kaʻana ʻana o ka ʻōlelo huna a i ʻole ka ʻike pili ʻē aʻe e like me ka mālama pono ʻana i ka lūlū lima i ke ao. ʻO kēia kahi pōmaikaʻi kī a me ka mea ʻokoʻa o ka paukū ʻo SaaS hybrid patent o Signiant kahi e hāʻawi ai ka mokulele hoʻonohonoho kapua i ka orchestration, ʻike ʻia a me ke kaohi komo akā neʻe pololei ka ʻike mai kahi waihona a kekahi hui i kekahi.

Hoʻololi ka ʻike pili waena ʻoihana no ka wā hou

ʻAʻole i ʻoi aku ka ʻokoʻa o ka ʻoihana Media a me nā ʻoihana leʻaleʻa, ʻoi aku ka nui o ka honua, a i ʻole ʻoi aku ka ikaika ma mua o kēia lā, a e hoʻonui wale kēia hana. Hōʻike ka maʻi ahulau a me kona hopena ma ka ʻoihana i ka pono e maʻalahi, maʻalahi, a hiki ke hoʻohui i nā kaulahao ʻoi aku ka nui a me nā ʻano like ʻole. No laila he aha kāu e pono ai e noʻonoʻo e hoʻomākaukau iā ʻoe no ka hanana ʻoi aku ka hopena ʻoihana?

Ke neʻe nei i nā ʻikepili koʻikoʻi nui, nui, paʻakikī ma waena o nā ʻoihana i ke au hou e koi ai i kahi ala hou. Koi ʻia ia polokalamu e hiki ke hana no nā ʻoihana nui, hiki ke hoʻohana i kēlā me kēia bandwidth i loaʻa, a hiki ke hana me nā ʻano waihona like ʻole. Pono e hāʻawi i ka palekana a me ka ʻike o ka ʻoihana; kahi hopena e hāʻawi i ka hilinaʻi ke paʻa nā lā palena palena a kaumaha nā kūlana. He mea maʻalahi ia e hoʻohele a hana a ʻae i nā ʻoihana e wikiwiki a pane i ke ʻano ikaika o ka ʻoihana. Ua hoʻolālā pololei ʻia ʻo Signiant Jet me kāna hiki i waena o ka hui e kū i kēlā mau pono.

Makemake i ke aʻo hou ʻana e pili ana iā Jet a ʻike iā ia i ka hana?

 


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